Moisture Mania
Hitting a dry patch? Inspired by Earth’s replenishing water cycle and enriched with goodly amounts of aloe and sunflower oil, Matrix Biolage hydrathe´rapie is touting new technology that continuously moisturizes parched strands caused by three big beauty sins: harsh heat, rough styling moves and aggressive chemical services. New to the water-loving lineup: Aqua Immersion Hair Cre'me Masquedelivers intense moisture; Aqua Hydra-Seal Softening Mist provides instant hydration to thirsty locks. Both products also promise tangle-free, shiny and soft results for even dry-as-dust strands. (Available to salons: April 2011) (MyMatrixFamily.com)
Daniel Roldan,
Matrix Artistic Team member
“While the hydrathe´rapie Aqua Immersion Hair Cre'me Masque is my go-to treatment for dehydrated manes, I also use a small dab to add even more polish to my finished styles. Just heat up a very thin film of the product in your palms and then lightly glide down the outer layer from roots to ends.”
Thick and Fast
Ditch the shiny dome with Redken Intra Force, an anti-thinning line for men and women that’s fortified with zinc PCA to reduce excess sebum and DHT, vitamin E for scalp nourishment and arginine to stimulate scalp microcirculation. System 1 is for natural hair; System 2 caters to color-treated tresses. An in-salon microdermabrasion treatment is included.Intel: The launch includes a 30-daytrial kit with guaranteed results. (IntraForce.com)
Hot! Use your smart phone to scan this Microsoft Tag for a chance to win an Intra Force introductory kit.
Wild and Not Wooly
Go on damage patrol with Paul Mitchell Awapuhi Wild Ginger, a rich range of high-end products with natural awapuhi extract and proprietary KeraTriplex complex. Addressing most common hair complaints, this Hawaii-inspired line reduces breakage by 80%; ups the color-protection factor by 67%; and creates a better shine impression by 35%. (PaulMitchell.com)
Meanwhile,
Back at the Farm
Located in Pa’auilo, Hawaii, John Paul Mitchell Systems The Awapuhi Farm is a posh paradise that’s wrapped in lush foliage and stenciled with nature trails. Relying on solar power, this off-the-grid plot produces awapuhi for Paul Mitchell products.(Pssst: If you’re craving a touch of the simple life, luxury camping and housing suites are available!) (AwapuhiFarm.com)
You Want More?
Whether you’re styling for the catwalk or crosswalk, new CATWALK SESSION SERIES by TIGI adds drama to your work by taking hair beyond traditional volume, classic curls or standard straight styles. The seven-product collection includes: Finishing Hairspray; Work it Hairspray; Salt Spray; Styling Cream; Transforming Dry Shampoo; True Wax; and Wet Look Gel. (Available to salons: April 2011)(TIGIHairCare.com)
Whit Magic
Enriched with proprietary White Tea Restorative Complex, orange flower oil and extract and panthenol, Scruples White Tea Magical Serum promises to transform even fuzzed-up manes into touchable, smooth locks. Extra! Mix with other Scruples’ products to create your own potions for even sleeker impressions. (ScruplesHairCare.com)(Note: To get the low-down on many Scruples cocktails, go toHOT.HairsHow.us)
Comments (0) 
Print this Article
Email to Friend
