Holiday & Seasonal Salon Services: There is a time to promote everything! Timing is very important. You really must begin plan at least 3 to 6 months in advance of each promotion. If you want to sell more gift certificates, then plan to start promoting them at least 6 weeks prior to Valentine's Day, Mother's Day, Father's Day and the year-end holidays. Makeovers, hair extensions and haircolor are great to promote any time of year, although January, spring and fall are always...
Larry Oskin details how to increase your salon revenues by planning for 2011...now! Create Your Annual Marketing Calendar: You really must now quickly lock in your plans for successfully marketing your salon in the New Year. It's time to create your annual resolutions that will really help your business grow through a strategic investment into seasonal and annual advertising, promotions and PR programs. Sit down with your staff and your professional beauty supply distributors, so you may effectively map out your plans... 1 Comment(s)
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