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SALON LIFE: STYLIST SPOTLIGHT
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THE GREAT COMMUNICATOR
THE GREAT COMMUNICATOR
by George J. Miller

It´s about 2 p.m. at Sessions Salon. The atmosphere is cool, the mood is calm, and the music is settinga mood for a personal time with your stylist. I´m here to interview Neeko. You may not have heard his name before, but Halle Berry, Tyra Banks, and others know him by his artistic abilities. Along with Victor Hugo ValVerde and Samvel Bourounsouzian, Neeko is co-owner of Sessions, a 6,000 square foot salonin Old Town Pasadena, Ca. The trio´s philosophy is that education is the way to help the staff stay creative and informed about how to best serve their clientele. Neeko has a confident yet humble personality.He´s someone you feel you can talk to and is really listening to you. Let´s listen to him.

AN INBORN PASSION
AN INBORN PASSION
by Yulia Shumkova

You see I do not have a profession but a passion, beauty is always on my mind — when I am moved by music, a movie, when I see images in fashion magazines. Of course working for fashion design-ers helps me to nourish this need for creativity.
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NAHA + NAHA = WOW!
NAHA + NAHA = WOW!
by George J. Miller

I´m sitting here with not one, but TWO North American Hairstyling Awards (NAHA) recipients: Sue Pemberton, 2007 Hair Colorist of the year, and Damien Carney, 2007 Finalist for Classic Contemporary. They represent JOICO as International Artistic Directors traveling the world and sharing their talents. It was inspiring to see that people who have totally “made-it” are still down-to-earth.

WEDDING SHOW STYLE STAR
WEDDING SHOW STYLE STAR
by Kori Ellis

Want to get noticed as a bridal specialist? Get into hair styling for the bridal shows and get your name out there!

THE PERFECT MARRIAGE OF BUSINESS & PLEASURE
THE PERFECT MARRIAGE OF BUSINESS & PLEASURE
by Judy Johnston-Scroggs

Meet Adam & Janine Shuman of JRS Superstar: educators, salon owners, and creative directors wedded to their success in the wedding business…

BETH MINARDI: BIG-NAME SALONS BATTLE BACK!
BETH MINARDI: BIG-NAME SALONS BATTLE BACK!
by Naomi Mannino

Learn from the master colorist herself, that we´re all in this economy together, and see how the tough get going when the going gets tough in the salon!

A PUBLIC RELATIONS SUPER-HERO
A PUBLIC RELATIONS SUPER-HERO
by Naomi Mannino

As a salon or hair product company, your needs for press representation will ebb and flow depending on your business goals. But how do you know what your need and why it´s important? That is the question! We´ve asked four expert hair and beauty public relations super-heroes to explain the ins and outs of the hair and beauty public relations business and how it can make your brand STRONG!




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