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SALON LIFE: STYLIST SPOTLIGHT
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MATTHEW NISCHLER: WINNER OF THE 2008 STYLE-STARS GLOBAL HAIR CONTEST
MATTHEW NISCHLER: WINNER OF THE 2008 STYLE-STARS GLOBAL HAIR CONTEST
by Judy Johnston-Scroggs

Hair and fashion alike go around in circles. It´s the new twists that make the old styles very contemporary and modern.

THE SPECIAL GUEST AT ANY PARTY!
THE SPECIAL GUEST AT ANY PARTY!
by Ekaterina Doroshina

SEE WHAT INSPIRES BRITISH LONG HAIR MASTER AND UP-DO PARTY STYLIST PATRICK CAMERON AND MAKES
HIM STAND OUT AND SHINE!


CARLOS SANCHEZ: CATCH THE MAGIC!
CARLOS SANCHEZ: CATCH THE MAGIC!
by Yulia Shumkova

As Director of the Pelsynera Salon in Barcelona Spain for the last seven years, Carlos Sanchez is one of the most avant-garde Spanish stylists. Under his leadership, Pelsynera has participated in catwalk shows (including Cosmobelleza Fair and Shoko Lounge Club in Barcelona), TV shows, given classes for companies like Wella and Hipertin, gained Wella Professional Trend vision awards 2007 (National) and the AIPP Awards 2009 (nomination “Best Video Clip”). His salon is visited by celebrities across Europe and may serve as the best reflection of the spirit of Barcelona — a cross-road of cultures, the Spanish fashion capital. We caught up with Carlos Sanchez at Cosmobelleza Fair in Barcelona, Spain where we learned how exciting and important the creativity of being a hairdresser really is to your career…

DON´T MEAN TO BURST YOUR BUBBLE...
DON´T MEAN TO BURST YOUR BUBBLE...
by Naomi Mannino

BEAUTY EDITOR´S PR PET PEEVES: ARE YOU AN OFFENDER?

A PUBLIC RELATIONS SUPER-HERO
A PUBLIC RELATIONS SUPER-HERO
by Naomi Mannino

As a salon or hair product company, your needs for press representation will ebb and flow depending on your business goals. But how do you know what your need and why it´s important? That is the question! We´ve asked four expert hair and beauty public relations super-heroes to explain the ins and outs of the hair and beauty public relations business and how it can make your brand STRONG!

BETH MINARDI: BIG-NAME SALONS BATTLE BACK!
BETH MINARDI: BIG-NAME SALONS BATTLE BACK!
by Naomi Mannino

Learn from the master colorist herself, that we´re all in this economy together, and see how the tough get going when the going gets tough in the salon!

THE PERFECT MARRIAGE OF BUSINESS & PLEASURE
THE PERFECT MARRIAGE OF BUSINESS & PLEASURE
by Judy Johnston-Scroggs

Meet Adam & Janine Shuman of JRS Superstar: educators, salon owners, and creative directors wedded to their success in the wedding business…




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