Seeds of Change HOT shines a spotlight on the argan-enriched Agadir brand.
Changing the way that clients treat their hair and adding a brand-new retail category for every salon, argan oil and Agadir International - an argan-centric haircare brand founded in 2008 - have become synonymous with smooth, hydrated and manageable hair.
Mountains of creamy lather, piled high on the head and dripping down the shoulders like melting tiramisu. Many shampoo ads have the aura of soft-porn, or at least a great meringue recipe. But is lather what we're really after for healthfully clean hair?
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