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Color in a Flash!

Redken's new holiday menu offers premium drop-in color service in under one hour

The holiday season is often a balancing act of holiday shopping, decorating, and entertaining, leaving little time for clients to pamper themselves and their hair. Redken understands that time is of the essence during the holidays-and launches its first-ever Holiday Express Haircolor menu. It provides clients with professional color without the wait.

The special menu, which is available from October through December, offers three easy color services that can be done in one hour or less, encouraging clients to "drop in" in between their holiday shopping and festive parties for last-minute touch-ups that complement their existing color service. Once the client has selected their service, colorists can customize the treatment based on the client's individual needs.

Following the Holiday Express services, salons will be given the option to either blowdry and finish the client's hair professionally, or set up a "blow dry area" featuring blow dryers, brushes, and styling products where clients can style their own hair.

On the Menu…

Gloss Boost - 40 Minutes

Glam up dull color or refresh highlights with a sheer gloss service for a gorgeous shine in less than 40 minutes.

It's ideal for instant color refreshing or "color shy" clients looking for a low-commitment introduction to haircolor.

It is applied globally from the scalp to ends and processed for 20 minutes.

Suggested products:

    ● Shades EQ Gloss, Shades EQ Cream.

Root Erase - 50 Minutes

Quickly touch-up roots in less than 50 minutes.

This is ideal for clients who need a color touch-up inbetween their regularly-scheduled appointments, as well as clients who rely on temporary root touch-up products (sprays, boxed color, hair mascaras) between appointments.

The formula can be applied in a 'T' pattern-1" on either side of the part and along the hairline.

Suggested products:

    ● Chromatics Beyond Cover, Cover Fusion, and Color Gels.

Quick Lights- 60 minutes

Brighten and revitalize hair with customized face-framing.

Ideal for clients looking to brighten their color between full highlight appointments-or as a quick addition for clients that booked haircuts.

Simply place six foil packets around the face, customizing placement to suit the client.

Suggested products:

    ● Color Fusion Extra Lift.

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