Curl 101 -
Use these tips to craft perfect curls. Hair: Geneva Cowen for Sam Villa; Photography: Shalem Mathew; Makeup: Erika Meyerson; Wardrobe: Mary Urban
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Curl 101

Geneva Cowen, Artistic Director for Sam Villa reveals some tips for working with naturally curly locks

Not all naturally textured hair is created equally. Geneva Cowen, Artistic Director for Sam Villa says that 25% of her guests have naturally curly hair.

"Very naturally curly hair is represented in every ethnic group. I have natural redheads, blondes, and ethnic guests with similar curl and all different textures and needs," she explains.

Cowen advises to access each guest's curl pattern carefully to best treat the texture. In the naturally curly hair category, every guest is unique in his or her needs.

Naturally curly hair can also have different curl patterns throughout the head and the strand, so take extra time to assess the curl pattern before cutting. For guests with drastic inconsistencies, consider spot treating the shape to expand or decrease problem areas.

Perfect Curl Styling Tips:

    ● Use fingers to lift hair off the scalp with head tilted back to promote natural curl to lay off the scalp

    ● Use a microfiber towel or T-shirt to take excess water out of hair and keep cuticle compact. Remember that a regular towel has nubs that promote frizz

    ● Apply product to wet hair to define curls - try rubbing Redken satinwear 02 in hands and apply to calm the cuticle and add smoothness

    ● Air dry or use a diffuser on high heat with low air

    ● When diffusing curly hair, focus on one area of your shape until it is dry and then move to the next area. This decreases uneven drying and will keep your curls from being frizz.

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