Tampa, FL - November 2010 - Screen USA, the importer of the finest Italian professional beauty products, has appointed industry veteran and master visionist Jason Schwind as creative director. Schwind, whose experience in six cities and two countries includes 18 years as a high-profile educator and platform artist, says his first goal is to develop a multi-tiered curriculum and training system that will make education exciting and accessible to stylists at all levels. In January, he will train the new Screen USA team of educators, allowing complete continuity, as they travel and teach across the country. The company is pioneering micro-distribution in order to help entrepreneurial salespeople support salons with the one-on-one help they demand.
Dreaming of winning the lottery pales in comparison to the ambitions of many pro-beauty entrepreneurs who aim to capture the imaginations and loyalties of salon professionals.
Meet the Fabulous Luis Llongueras! Impertinent, humorous and driven to continue perfecting the art of hair, Spanish beauty icon Luis Llongueras celebrates 60 years in the world of professional beauty.
Ambitious right from the beginning of his fabled career, Llongueras opened his first salon when he was 20 years old-or 22, depending on which historian you choose to believe. Consumed by his passion for art, beauty and business, he eventually built a veritable empire of over 100 salons, including those in Brazil, Dominican Republic, Italy, Japan, Portugal, Switzerland, Uruguay, Venezuela, and, of course, all over Spain. He founded the Llongueras Institute in Barcelona, a world-renowned academy where thousands of budding Europeans kick-start their beauty careers. And, after being smitten by the printed word, Llongueras also launched Peluquerias magazine, which remains the leading probeauty publication in Spain.
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