NovaLash introduced its glam eyelash extension products to beauty buffs in the UK at a posh event held at the chic Metropolitan Hotel on Old Park Lane.
Celebrity lash artist Sophia Navarro was on hand artistically applying lashes to models. Of course, Navarro spotlighted the famed NovaLash technique, which is regarded as a healthy and safe application method.
NovaLash also showcased its signature Retail Line, patented AirNova drying machine and the stylish Candied Lashes that are ideal for the upcoming holiday season.
With the opening of NovaLash's first international office in the UK, NovaLash now offers monthly training and certification courses in the central London area.
The new UK office will also sell products directly to certified NovaLash spas, salons and lash artists in the UK and Europe.
The company's 2014 expansion plans include monthly training in other regions of England, Scotland and Ireland.
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