Prior to social media, salons and stylists had to devote a large percentage of their income to fuel advertising and merchandising for education and awareness. Thanks to the power of social networking, stylists now have the avenues to reach out to incredibly large audiences via engaging blogs, videos, pictures and posts. Today, it's easy to recruit millions of fans.
"Is anyone still contemplating the impact of social media on our industry?" asks Patrick McIvor, Artistic & TechniCulture Director for Goldwell and KMS California. "I set out three years ago to help stylists take back our original social network and it's happening. Stylists and salons are again becoming a networking hub, thanks to social media, and it's growing their businesses"
McIvor is a great example of how expansive social media's reach can be. His YouTube Channel gets up to 64,000 minutes of views (44 days and 9 hours of viewing) in 30 days in 122 countries. That's a feat that's physically impossible in the real world.