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Teaming for Beauty -
Swedish team Jönsson and Gren
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Teaming for Beauty

Camilla Jönsson & Leonard Gren thrill at Sweden's premiere Elmia Inspiration show

In 2008, Swedish stylist Camilla Jönsson began her collaboration with Leonard Gren, a young, creative photographer. In 2010, their partnership led to Jönsson winning two prestigious Arets Frisør awards (Sweden's equivalent of our NAHAs): "Female Hairdresser of the Year" and "Avant Garde."

November/December 2011 Find in
November/December 2011

“Leonard shot my pictures,” Jönsson beams. “The two wins allowed us to put on our own hair show at an exhibition called “Elmia Inspiration” in Jönköping, a town in the south of Sweden.”

Working with a team of local assistants hired specifi cally for the show, and busing models from 300 kilometers away, the pair’s Elmia Inspiration presentation also included dancers and custommixed music.

“We worked on the show for months, going over every detail again and again,” recalls Jönsson. “When we were finally backstage and preparing 25 models in only four hour’s time, we were told that Angelo Seminara had just arrived with his entourage.

Fortunately, we were too busy to feel intimated! I was preparing a hairstyle every 10 minutes, while Leonard (who seems to have no limits to his talents) was applying makeup alongside our makeup artist and assisting me with the hairstyles!

When everything was done and it was our time to be on stage, we knew that we had created a magic event after our first dancer [a handsome hunk of man with great robotic moves!] received a huge round of applause. The audience was supporting us already and it felt wonderful!”

[Note: Post show, Gren had just two minutes to photograph each model before all 25 of their gorgeous beauties had to catch a bus for home.

Just some of these quick snaps grace the following pages of HOT by Hair’s How magazine. Access HOT.HairsHow.us to view more stunning images created by Jönsson and Gren for this prestigious show and a video of their Elmia Inspiration presentation!]

Behind the scenes pictures: Jonas Carmhagen
A model awaits
 
Gren photographs a male “Futura” model post-show
 
A model awaits...   Gren photographs a male “Futura” model post-show. (View finished image below.)   Jönsson prepares her model for the “Nature” inspired portion of their presentation. (View finished image below.)


“I’m very proud of the work that Leonard and I produce as a team,” says Jönsson. “Secrets to our successful partnership include our mutual wish to fi nd solutions to any problem in order to accomplish our plans.

Often, our ideas about makeup or hair end up in enthralling combinations and, later on, we’re no longer aware of whose original ideas we pursued. We welcome new challenges and always look forward to future creative endeavors…working together, of course!”

Nature
Nature Collection - Swedish team Jonsson and Gren
 
Nature Collection - Swedish team Jonsson and Gren
Photographer: Leonard Gren; Hairstylist: Camilla Jönsson; Makeup: Jenny Hildrin; Fashion Stylists: Pernilla Greek and By Malina; Models: Sweden Models

 

Futura
Nature Collection - Swedish team Jonsson and Gren
 
Nature Collection - Swedish team Jonsson and Gren
The making of this realistic eagle head can be viewed in HOT by HairsHow magazine

 





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