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SALON LIFE: SENSATIONS
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Successful Marketing Strategies Part II: Seasonal Promotions
Successful Marketing Strategies Part II: Seasonal Promotions
by Larry H. Oskin, President, Marketing Solutions, Inc.

Holiday & Seasonal Salon Services: There is a time to promote everything! Timing is very important. You really must begin plan at least 3 to 6 months in advance of each promotion. If you want to sell more gift certificates, then plan to start promoting them at least 6 weeks prior to Valentine's Day, Mother's Day, Father's Day and the year-end holidays. Makeovers, hair extensions and haircolor are great to promote any time of year, although January, spring and fall are always...

Andy Lecompte
May/June 2013 Find in
HOT Mag
Summer Loving
Follow along with Wella Professionals Celebrity Stylist, Andy Lecompte to recreate these sizzling summer hair looks


5:31 Jérôme`s edgy looking models flaunted a disheveled texturized look like supermodel Cindy Crawford donned in the 90s
Super Texture
Disheveled texture, created by stylist Jenny Balding, was the look worn by models at the 5:31 Jérôme show in New York City


London Fashion Week
May/June 2012 Find in
HOT Mag
Super-sized Styles
Stylist Peter Gray, who has spent the past 20 years coiffing many of the most beautiful women in the world, brings Betsey Johnson's vision of big Texas hair to life.


Betsey Johnson - for New York Fashion Week
May/June 2012 Find in
HOT Mag
T & A
Betsey Johnson flaunts lingerie-inspired designs for New York Fashion Week, spring/summer 2012.


Swedish team Jönsson and Gren
November/December 2011 Find in
HOT Mag
Teaming for Beauty
Camilla Jönsson & Leonard Gren thrill at Sweden's premiere Elmia Inspiration show

In 2008, Swedish stylist Camilla Jönsson began her collaboration with Leonard Gren, a young, creative photographer. In 2010, their partnership led to Jönsson winning two prestigious Arets Frisør awards (Sweden's equivalent of our NAHAs): "Female Hairdresser of the Year" and "Avant Garde."

The Mod Mullet
The Mod Mullet
The mullet goes ultra-mod! Each season, stylists find inspiration in retro looks, which they update for today's modern day beauty buffs.





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